Legal

Terms of Service

Last updated 3 October 2026

These terms are an agreement between you and CrumbleLake Ltd (company no. 16240212), which operates PostLake ("PostLake", "we", "us"). CrumbleLake Ltd is registered in England and Wales, with its registered office at 82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE. By creating an account or using PostLake, you agree to these terms. If you're using PostLake for an organisation, you confirm you're authorised to accept these terms on its behalf.

The service Accounts Your content Media retention Acceptable use Credits & billing Refunds & cancellation Third-party platforms Intellectual property Liability Termination Governing law

1. The service

PostLake is a unified API and dashboard for publishing, scheduling, and measuring social media content across multiple networks from a single integration, including access via our MCP server for AI agents. We may add, change, or remove features and supported networks over time.

2. Accounts

You must be at least 18 and provide accurate information.
You're responsible for your account, your API keys, and everything done under them. Keep your credentials secure and let us know promptly of any unauthorised use.
You're responsible for complying with the terms of each social network you connect.

3. Your content

You keep all ownership of the content you create and publish through PostLake. You grant us a limited licence to host, process, and transmit that content solely to operate the service and deliver it to the networks you choose, nothing else. We do not use your content to train AI models, and we don't claim any ownership of it.

You are responsible for your content and for having the rights to publish it. You must not use PostLake to post anything unlawful or anything that breaks a connected network's rules.

Uploaded media and retention

Minimum protection: successfully uploaded PostLake assets have a minimum retention period of 90 days from upload while your account remains open. This applies equally to free, PAYG and subscription accounts. You do not need a paid subscription or recent activity to keep this protection.
Scheduled content: an uploaded asset referenced by a scheduled post is protected until that post completes, fails, is rejected or is cancelled, plus 30 days. Where several posts reuse an asset, each reference must be respected. The later of this protection and the original 90-day minimum applies.
No current automatic expiry: the minimum retention date is not a deletion date. We currently retain uploads for publishing, previews and reuse while your account remains open, unless you request erasure or removal is required for legal or security reasons. Cancellation, rejection, post deletion, channel disconnection and subscription cancellation do not themselves delete uploaded media.
Exceptions: account deletion, a verified erasure request, or necessary legal/security removal may require earlier deletion. These are not permission for routine cleanup to break scheduled posts.
Publishing access: uploaded media is served through public, unguessable URLs so social networks can retrieve it. Anyone who has the URL can access the file. A private destination post does not make its source upload private. Do not upload confidential documents or secrets.
Keep your originals: PostLake is a publishing service, not a permanent archive or backup service. External URLs are controlled by their host and are outside our uploaded-media retention contract. Keep a durable copy and ensure external links remain available through publication.
Future changes: before introducing routine expiry or reducing retention for future uploads, we will give affected customers at least 30 days' notice. Changes will not reduce the protection already granted to existing uploads or their scheduled references. Urgent legal or security removal is an exception to advance notice.

The versioned technical contract is available through GET /v1/media/policy and our media guide. Retention promises are specific commitments and are not replaced by the general availability disclaimer below. You can explicitly erase individual uploads through Uploads in the dashboard or the account-scoped deletion API after reviewing affected posts. Pending publications and drafts must stop using the file first. This owner-requested erasure overrides the retention minimum, removes our original and previews, but does not delete published social copies or refund spent publishing credits. For support-assisted erasure, contact support@postlake.dev; we verify ownership and explain affected drafts or schedules before acting on your instruction.

4. Acceptable use

You agree not to use PostLake to:

break the law, infringe others' rights, or post unlawful, hateful, harassing, or infringing content;
send spam or bulk unsolicited content, or otherwise violate a network's platform rules;
distribute malware, attempt to gain unauthorised access, or probe, scan, or test the security of the service without our written permission;
reverse-engineer, resell raw service credentials outside our supported integration model, abuse the service, or circumvent usage limits, credits, or rate limits. Using our documented API to provide publishing in your own product is permitted;
impersonate others or misrepresent your affiliation.

Our full Acceptable Use Policy forms part of these terms. We may suspend or terminate accounts that breach it.

5. Credits & billing

PostLake uses a credit model. Subscriptions include a monthly allotment of credits. You can instead use one-off PAYG credit packs without a subscription, or buy packs alongside a subscription.

Monthly credits reset each billing cycle and do not roll over.
Top-up pack credits never expire and are used only after your monthly credits run out.
Posting to most networks costs 1 credit per network; posting to X costs more (and more again for posts containing a link), as shown in the app and on our pricing page.

Payments are processed by Stripe. CrumbleLake Ltd is not currently registered for UK VAT. The final amount is shown before you pay in Stripe Checkout. We may change prices with reasonable notice; changes won't affect the period you've already paid for.

6. Refunds & cancellation

You can cancel your subscription at any time from your dashboard. When you cancel, your plan stays active until the end of the period you've paid for, then moves to the free tier. Subscription fees already paid and credits already granted are non-refundable except where the law requires otherwise.

UK & EU consumers: if you're a consumer, you normally have a 14-day right to cancel a purchase. By starting to use the paid service (e.g. spending credits) during that period, you ask us to begin immediately and acknowledge you may lose that cancellation right for services already supplied. This does not affect your statutory rights.

7. Third-party platforms

PostLake works with third-party networks (X, Meta, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, and others). Those platforms are controlled by their owners and can change, limit, or withdraw their APIs at any time. We're not responsible for a platform's actions, downtime, content decisions, or fees they charge (for example, X's paid posting). Your use of each network is also subject to that network's own terms.

No endorsement. PostLake is an independent product. It is not endorsed by, affiliated with, sponsored by, or otherwise officially connected to Pinterest, Meta, LinkedIn, TikTok, X, Google/YouTube, Bluesky, or any other third-party network. Product names and logos are trademarks of their respective owners and are used only to identify the networks we integrate with.

Pinterest. PostLake uses the Pinterest API so you can connect a Pinterest account and create Pins you request. Use of those features is also subject to Pinterest's developer and API terms and developer guidelines. See our Privacy Policy, Pinterest API.

YouTube. PostLake uses YouTube API Services. By using PostLake's YouTube features, you are agreeing to be bound by the YouTube Terms of Service. See also our Privacy Policy, YouTube API Services.

8. Intellectual property

PostLake, its software, branding, and documentation belong to PostLake. We grant you a limited, non-exclusive, non-transferable right to use the service under these terms. You may not copy, resell, or create derivative products from it without our permission.

9. Availability

We work hard to keep PostLake reliable, but the service is provided "as is" and "as available". Except where a specific service level is agreed in writing, we don't guarantee uninterrupted or error-free operation, and we may perform maintenance or make changes.

10. Disclaimers & limitation of liability

To the fullest extent permitted by law, we exclude implied warranties and are not liable for indirect or consequential loss, loss of profits, data, or goodwill, or for losses caused by third-party platforms. Our total liability to you in any 12-month period is limited to the amount you paid us for the service in that period.

Nothing in these terms limits liability that cannot be limited by law (such as for death or personal injury caused by negligence, or fraud), and if you're a consumer, your statutory rights are unaffected.

11. Indemnity

You agree to cover reasonable losses we suffer arising from your misuse of the service, your content, or your breach of these terms.

12. Termination

You can stop using PostLake and close your account at any time. We may suspend or terminate your access if you breach these terms, fail to pay, or use the service in a way that risks harm to others or to the service. On termination, your right to use PostLake ends; we'll handle your data as described in our Privacy Policy.

13. Governing law

These terms are governed by the laws of England and Wales, and disputes are subject to the exclusive jurisdiction of the courts of England and Wales. If you're a consumer, you may also have the benefit of mandatory rules in your country of residence.

14. Changes & contact

We may update these terms; we'll change the date above and, for material changes, give reasonable notice. Continued use means you accept the updated terms. Questions? Email support@postlake.dev. PostLake is operated by CrumbleLake Ltd, company no. 16240212, registered office: 82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE.